7 Types of Ads on a Blog or Website
7 Types of Ads on a Blog or Website
What types of ads on your blog or website have you seen the most so far? There are many. But, most likely the answer is Google Adsense PPC ads. But actually there are many other types of ads besides PPC that are often installed on a blog or website.
As we know, some of the bloggers make blogging as a hobby. However, not a few of the bloggers who make blogging activities as a means of making money.
This blogging activity to earn money is called blog monetization, which means a method of creating a blog or website in order to be able to make money.
One technique or way to monetize a blog is by placing ads on a blog or website. Well, in this article I will briefly discuss some of the advertisements that are often installed by bloggers or online businesses on their blogs or websites.
What Types of Ads Are Often Found on Blogs?
The more blogs appear, the more diverse types of monetization. The following are some types of advertisements on blogs or websites.
1. PPC (Pay Per Click) Ads
The first and most frequently encountered on a blog is PPC (Pay Per Click) advertising. This ad is an ad that will pay the website owner when a blog visitor clicks on the displayed ad.
The bloggers who choose PPC advertising, he has to make an ad that other people click on. So usually the blog owners will place their ad slots in the most strategic location from the visitor's point of view so that the visitors want to click on the ad.
Some examples of PPC advertising networks include:
- Google Adsense
Of the many examples of PPC advertising, Google Adsense is the most widely used advertising network by website owners.
There are several requirements to become a Google Adsense publisher and display ads on our blog. The conditions are actually not heavy, but to get a large income, the website owner must have a lot of traffic.
2. CPM (Cost Per Mille) Ads
The second type of advertising is known as CPM (Cost Per Mille) advertising or some call it Cost Per Impression. CPM ads are ads that pay when your blog or website gets 1000 views/pageviews.
This type of advertisement has the potential to be used on websites with high traffic, or many visitors.
In order to feel the income from this ad, you must have a blog that has a lot of visitors. Actually blogs with little traffic are accepted, but usually the earnings are small.
Some advertising networks with CPM include:
- Google Adsense
3. PPP Advertising (Pay Per Post)
The third type of advertising is PPP (Pay Per Post) or also called Paid Review. PPP advertising is an advertisement in the form of a review article posting or review, be it a review of a website, goods, or services published on a blogger website.
This ad is a form of cooperation between the blog owner and the advertiser with a prior agreement.
Then how do bloggers get clients?
Usually advertisers contact bloggers, or through marketplace sites such as; sociabuzz.com, and others.
These ads are generally of high value compared to other ads. But unfortunately these advertisers usually only look for blogs or websites with certain criteria.
In addition to getting links for SEO purposes, this type of ad also aims to get traffic from the review article.
4. CPA (Cost Per Action) Ads
CPA (Cost Per Action) advertising is a type of advertisement that pays when a blog visitor makes a purchase or only submits their email address and others after clicking on an ad displayed on your blog or website.
But unfortunately this type of advertising generally has a low acquisition value. As far as I know, not too many bloggers are interested in this ad.
5. PPD (Pay Per Download) Ads
Although this ad is very minimal, PPD (Pay Per Download) ads can also generate coffers of money for some bloggers.
PPD ads will pay bloggers when the download frequency has reached 1000 times. Because the name is an ad per download, this ad will chase blogs or websites related to the download feature of mp3, videos, software, games and others.
Examples of PPD advertising networks are Ziddu, 4shared, Tusfiles, and the like.
6. Affiliate Ads
Another type of high-value advertising is affiliate advertising. This ad is almost the same as CPA advertising where we will receive money when a visitor makes a purchase transaction through our affiliate link.
The payment itself is usually by using a commission system from the sale of which the amount is in accordance with the existing agreement.
Most advertisers really like this ad because affiliate payments will only be given when any of their products are sold.
Some of the popular affiliate websites include; Amazon, Blibli, Lazada, ClickBank, Flatten.
7. Sponsored Ads
This type of sponsored advertisement is usually in the form of a banner on the website. Ads will appear in certain positions on the blog / website according to the agreement.
Ads like this are liked by website owners because they are usually quite expensive. Advertisers are generally specific companies that target visitors to a particular community or niche website.
Unfortunately, to get sponsored ads is not easy or even almost impossible for most bloggers.
Because advertisers usually only want to advertise on certain websites, have good quality content, and have high traffic.
What is the Best Type of Ad?
It should be noted that whatever ads are displayed on a blog, content is a determining factor for the success of a blog.
In addition to quality content, website design is also influential, you know. Many blog/website owners use website creation services to make their website look more professional.
Then, what is the best type of ad for a blog?
Every blogger may have a different answer. But I've noticed so far bloggers tend to prefer PPC and CPM ad types. Although there are many methods of monetizing blog content, I personally recommend using only 2 – 3 types of ads.
Why? Because too many ads will make visitors uncomfortable, slow loading, and other problems.
What types of ads are you currently using? Please share this useful information!