11 Ways to Create Viral Content To Blow Up Your Website Traffic
11 Ways to Create Viral Content To Blow Up Your Website Traffic
Do you want to know how to create viral content and generate 5000 traffic to your website in one day?
Who doesn't want to create content that can go viral on the internet? Of course all bloggers or internet marketers want to be able to create such content.
Content that can affect a lot of netizens, of course, can also bring many benefits for us. Starting from traffic, followers, even direct income through advertising programs or the like.
According to many researchers in the field of technology and digital marketing, a content that is able to go viral has certain elements that can influence readers to share the content.
And from this research, 10 ways that can be used to conjure up content become viral via cyberspace.
These techniques are all based on the results of research from various parties, so of course they can be credible input for colleagues when they want to create quality content.
Tips on How to Create Viral Content
If you are an internet marketer, YouTuber, or blogger, this article will give you an idea of how to create viral content and generate lots of traffic to your content.
1. Use a Short, Clear and Solid Intro
Research from NNGroup.com states that netizens on average only read no more than 28% of our total content.
Therefore, don't waste this early opportunity to attract readers' interest!
It's easy, namely by making an intro paragraph or a prefix paragraph, which is not long-winded. Convey briefly, clearly and meaningfully.
However, it should be noted that being brief here does not mean that the initial paragraph does not receive special attention. On the contrary, it is in this paragraph that readers will determine whether they want to read our content to the end or not.
Tips that can be done, make a prefix paragraph that immediately describes some interesting facts from the contents of our content. We can add these facts with expressions that can provoke emotions or curiosity from readers.
It can also be added, asking questions that psychologically will affect someone's reading interest.
An example can be seen in the image below. Even though it's simple, the initial paragraph of the viral content in the style of GuideIM.com can certainly be an example for us.
Or, if we are trying to create content in English, we can look at some popular blogs such as Neilpatel.com, Problogger.net, Backlinko.com, and others.
2. Use Short URLs
Subsequent research conducted by MarketingSherpa.com found that URLs of more concise content were able to attract readers 2.5 times better than long or even confusing URLs.
Talking about URL issues, one of which can be related to SEO matters. Many believe that, in the URL we can embed the keywords we are aiming for.
In fact, writing a URL that is longer or equipped with many additional affixes such as numbers, dates or special codes, will actually reduce the interest of netters to read them.
Then how to make a good URL?
Popular internet marketer and SEO practitioner, Brian Dean suggests using only 2 to 3 words in URLs.
- The advantage of this technique, the first is that short URLs are able to make it easy for readers to find out the contents of our content quickly and clearly.
- The second advantage, short URLs are also more eye catching when shared on social media.
- The third advantage, in terms of SEO, is that direct naming of targeted keywords can increase the likelihood of being indexed better.
Still in connection with this technique, do not use URLs that do not directly describe the contents of our content. Because some CMS have a default URL template that includes the code from the post rather than the title of our content.
For example, we can compare the following 2 URLs:
Of course it would be better if we use the first type of URL that is descriptive or directly describes the content of our content instead.
In addition, sometimes, in the second example URL, it tends to make visitors confused and worried if the content is not credible content, or even content that contains viruses or malware. The impact will certainly be bad for the development of our content.
3. Using Odd Numbers
The results of research conducted by an online research institute, Conductor.com, stated that 36% of articles with headlines accompanied by numbers were able to generate greater clicks.
And from the study, it was also revealed that of the 150,000 headlines sampled, headlines or titles that use odd numbers have a CTR value of 20% higher than those that use even numbers.
Basically, the use of numbers already has a positive impact if it is attached to the title of the article. The use of numbers will affect an article to appear more specific and interesting in the eyes of the reader.
Then of course many think, what is the difference between odd numbers and even numbers? Actually both still give good results.
However, in some cases, psychologically odd numbers look more attractive than even numbers.
This doesn't mean we can't use even numbers.
4. Using Brackets ( )
Another study conducted by Hubspot.com found that there was an effect of using brackets ( ) added to the title or headline.
A content that is equipped with brackets, was able to increase CTR up to 38%, compared to those who did not use it.
The world's bloggers, too, very often use this technique when creating content that is then able to go viral.
What is the reason?
Actually the reason is quite simple, brackets are generally followed by special information such as, for example, a case study, form of information, additional bonus information, or other things that are used to better explain the contents of the article.
And this is what many readers see as an added benefit when reading the article. They can already predict what the article will be like.
In addition, giving brackets is also able to make our content look more professional.
5. Importance of Image Elements
In research, the printing equipment company Xerox.com found that adding colorful and attractive image elements can increase interest in reading the content 80% better.
#Use Color Images
Therefore, try to always add color images that are eye catching and related to the content, in the initial paragraph.
Additional tips: it would be better if we provide images with a size that is not too large. Just give a small but interesting picture and can be placed attached to the right or left of the beginning of the article.
In addition to being faster to load (reducing page loads), this kind of image also makes the reader focus on our content, not just the image.
#Many Images = Many Shares
Another research conducted by Skyword.com revealed that a content that is predominantly text-dominated must at least include 1 image so that later it can increase the number of shares, especially through social media.
This may not be too surprising, because basically readers would prefer to listen to interesting visual content rather than being flooded with text continuously.
Even some viral content created by popular bloggers, include 1 image for every 300 words. Although the numbers are not rigid, at least providing an explanation through visual images will further increase the interest and understanding of the reader. Recommended to try!
6. Images Are a Sign of Credibility
Most readers, myself included, tend to be easy to share content through social media or other online channels, if the content has good credibility.
The reason is, of course we don't want to be labeled as having distributed low-quality content, especially hoax content, isn't it.
And by providing an interesting image or photo file, and arranged in such a way as for example adding a watermark, it will certainly look more professional.
Finally, readers don't hesitate to share our content, which has a viral effect!
Talking about professionalism, it would be even better if we use image files or photos that have high quality. These “professional” photos, in fact, are also able to increase the share rate on social media, this is taken from a study conducted by Marketing Sherpa.
It is stated that content that is equipped with quality photos or images, has a 121% greater chance of being shared than those that use less quality images.
In this case, the quality in question is, at least, includes three points, namely:
- Has a high resolution.
- Not a bad quality stock photo. (generally there is still a watermark)
- Really according to the theme or content of our content.
Indeed, not everyone has the ability to take their own photos or create images using digital software. The solution, we can search through free image facilities such as Pixabay, Pexels, Freepik, or others.
7. Create Long Content
According to Jonah Berger, in his research found that long content has the ability to go viral 76.8% better than short content. It seems that this has become an open secret, and is widely sought by those who are in the world of blogging and internet marketing.
For example, to win the SERP competition, long articles can provide a more powerful SEO effect than short articles.
The next question, how long should we make the article?
From a study also mentions that, the number 2416 words is able to occupy the majority of the first positions in search engines.
But if on average, we should at least make articles with a length of more than 2000 words.
If able to make it longer? Of course it will be better.
But the problem is, not all writers can make articles that are so long. The solution is to combine several related ideas into one long article.
For this technique, it may be discussed further in another article.
8. Add a Prominent Share Button
Even the popular search engine Google, in its research also suggests blog or website developers, add a share button facility for every content they have.
More specifically, it turns out that the placement of the share button also affects the amount of opportunity to get more shares or likes from readers.
Google notes that a floating share button has a 58% better chance than a static share button placement at the bottom.
For those who use the wordpress CMS, of course it is very easy, there are lots of plugins that can be used to bring up the "floating" share button.
The use of this kind of share button is also found on large foreign sites or blogs as well as in Indonesia.
The point is not to confuse your readers to find the share button, instead make readers interested in pressing the button.
If necessary, give the lure in the form of pdf tutorials, free software, or other additional benefits if readers want to like and share.
#Again, be creative!
9. Incorporate Emotional Elements
From a study published in the journal Marketing Research, found that content that contains an emotional message such as something that is amazing, surprising, or up to anger, is 28% more likely to make the content go viral.
What must be understood is that someone does share content, everything is based on an emotional decision. Therefore, there is nothing wrong if we also include elements that are able to arouse the emotional side of the reader.
More specifically, from the examples given, there are three types of emotions that can be included: admiration, surprise, and anger.
The first is admiration. It's actually very common, people like to share something that can be awesome.
But what we don't realize is, to be able to create truly awesome content, we don't just present general facts that can be found elsewhere.
We must be able to reconstruct these facts and develop them into a detailed discussion that can be applied directly.
Therefore, if it is related to the function of viral content, it would be better if we create detailed content by including some amazing facts as seasonings in it.
Actually, it is almost the same as a way to provoke the emotion of admiration, generally surprising content contains facts or discussions that are rarely revealed.
To get facts like this, we really have to delve deeper into the theme of the content we develop. But for those who are not experts in the field, there are also practical tips.
Namely by collecting facts and existing discussions from experts and then developing and adding personal opinions. But of course it still requires effort and creativity.
A viral content, sometimes also seasoned with various things that can make people react strongly. Generally this is more controversial, or differences of opinion that eventually lead to conflict.
Basically sometimes, even though we have given everything we think is the best in the content we create, there are also people who think differently. This is where the effect of anger can actually spur a content to go viral.
Maybe your own colleagues, have experienced it. When we see content that contains controversial issues, even though we don't like the content of the content, maybe we share it right?
Perhaps the goal is to provide information or warnings to friends and others. But in this case, we certainly still put a wise mindset when we want to develop viral content. We must not use or even disseminate information that is untrue or misleading. Say no to Hoax and negative Clickbait!
10. Use Hashtags
At first, hashtags were first introduced through social media Twitter, but over time other forms of keywords or tags have mushroomed into various other online platforms, such as Instagram.
In addition, for the purpose of turning content into viral, hashtags are also needed especially when we want to get attention via social media.
From research data conducted by Dan Zarrella, it was revealed that the use of hashtags in a tweet URL, can increase the likelihood of retweeting up to 55% compared to those who do not use hashtags.
For direct implementation, colleagues can add hashtags in the form of target keywords in the description section. Generally those who use the Yoast SEO plugin, there is a “Social” option as shown below. The effect of this hashtag will also have an effect when someone searches for the hashtag that we have written. It is not impossible that we can get fresh traffic from these sources.
11. Publish Content at the Right Time
When we want to encourage content to go viral on the internet, another thing that should not be forgotten is related to the time when you publish the content.
As for example in a previous article, about the best time to post on social media, it turns out that there is also the most effective time if we want to get high social shares.
This is supported by Shareaholic researchers who say that, between 8 am and 12 pm, the probability of social share is 27% higher than the rest of the time.
However, if you are asked to be more specific, what time is the best time to publish content?
This of course depends on several things, such as where we live and the goals of the content we create.
Generally for content that is made for international readers, it would be better if we did the posting gradually.
Why, because the active time of readers in each place is certainly different from one another. That's the reason why, using the time range between 08.00 am to 12 pm.
It's different if we take a local target audience, such as specifically for readers in Indonesia. From a data that I've read, it says that the most appropriate time to get high social share is during the lunch break around 11:30 to 13:00 and before bedtime around 20:00 to 22:00.
The reason is, this is the time when people have free time to pay attention to our content in more detail.
Especially if our content is interesting, the dissemination process will take place faster because it takes a longer time.
Those are 11 ways to create viral content that we can use to increase traffic to websites or content on the Internet.
Viral content has its own strengths for every business, especially when it comes to attracting potential customers or consumers. Not everyone can make it, but with learning and keep trying you will surely succeed.
Capturing many visitors from viral content is not an impossible dream, this is very possible because many have succeeded.
By taking advantage of the many facilities that are already scattered both on social media or other online platforms, we just need to be smarter and creative so that later the content of our work can attract the attention of thousands or even millions of netizens.
Don't forget to always prioritize quality content that can stimulate the audience's positive feelings. Because, believe it or not, quality is the widest path to success, including in efforts to create viral content.
And most importantly, create content that is useful to others, practical, interesting, and if possible, added a little humor, because a happy heart is medicine for the soul.
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